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Hands-on notes on developer tools, written after the tool has actually been run.

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How Many Hashtags Should You Use on YouTube Videos?

YouTube's own hashtag limits, and a sensible number to use.

12 Oct 20261 min read
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How Do Meta AI Video Ads Turn Photos Into Ads?

At Advertising Week New York on Oct. 6, Meta made static-to-video generally available in Advantage+ creative, expanded Ads Creative Studio, opened Customer Lifecycle Strategy to all advertisers and began checkout tests in Messenger and Meta AI. What is live, what is a test, and a six-step plan for small advertisers.

8 Oct 20266 min read
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