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How to Do Local SEO for a Small Business: A Checklist?

Google says local ranking rests on relevance, distance and prominence. Here is how to act on each.

12 Oct 20261 min read
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Google's New Business Profile Rules: Promotions Out of Listings, Into Posts

Google rewrote the advertising and solicitation section of its Maps and Business Profile policy (reported Oct. 6): no time-bound promotions, pricing or calls to action in the listing; offers are fine in posts. Plus the 4-day suggested-edit window, unverified phone numbers in posts, the new WhatsApp button, and a 7-step fix list.

8 Oct 20266 min read
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