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creator economy

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ShopperCove

Hands-on notes on developer tools, written after the tool has actually been run.

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How Many Subscribers Do You Need to Monetize YouTube?

The YouTube Partner Program thresholds, checked against YouTube Help.

12 Oct 20261 min read
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Why Do YouTube Thumbnails Have Shocked Faces?

In 2008, YouTube stopped offering thumbnails from the 25, 50 and 75 percent marks of a video and let partners upload their own. What followed was YouTube Face: why faces took over, why they looked shocked, how A/B testing pushed even MrBeast to close his mouth, and five lessons for your own videos.

9 Oct 20267 min read
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Dhar Mann's Creator Deal Push at Advertising Week: What Small Creators Can Copy

Advertising Week New York expected around 2,500 creators (up from 1,000), named Dhar Mann its first chief creator officer and set a 100 million dollar creator-deal target for the next 12 months. What is pledged versus signed, Creator City, and seven steps small creators and small brands can copy.

8 Oct 20267 min read
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