TikTok's Oct. 5 Buy Direct one-click checkout and Shopping Assistant, plus the Oct. 7 TikTok Advertising Network: what was announced, who can use it now, why product data and explainer video matter, and a five-step checklist for sellers and creators.
On 31 August 2026 the FTC and 22 states filed suit against Amazon.com, Inc. in the Western District of Washington (2:26-cv-03097), alleging that since about 2019 Amazon secretly inflated Sponsored Products, Sponsored Brands, and Sponsored Display auction prices with undisclosed “soft reserve” surcharges while telling advertisers it ran generalized second-price auctions—allegedly extracting tens of billions from ~1.2M advertisers. These are complaint allegations; Amazon’s About Amazon response calls the suit misguided and disputes advertiser and consumer harm. Distinct from the separate Amazon Prime FTC refund / subscription post. No affiliate; not legal advice.